The only way to grow your company is to expand your knowledge and creativity, and inevitably, gaining a more nuanced understanding of something means taking a leap into the unknown. Opening your mind to the creative process and delving deeper into the workings of your company is a lot like a rollercoaster: you heart pumps with fear as you careen down the unseen track, but when you back up, when you gain that insight, you’re on top of the world.

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